海外案例丨西班牙醫(yī)療保健機(jī)構(gòu)AEHVE與跨界媒體Euromedia聯(lián)手打造無(wú)丙肝環(huán)境
作者：17PR 2023-01-04 09:17:19
品牌主體：AEHVE
代理機(jī)構(gòu)：Alana / Euromedia
執(zhí)行地點(diǎn)：西班牙
項(xiàng)目概述
自2021年開(kāi)始，西班牙頭號(hào)知名醫(yī)療保健機(jī)構(gòu)AEHVE即致力于根治西班牙國(guó)內(nèi)的丙型肝炎病毒（HCV）及其傳染病例，計(jì)劃將西班牙打造為全球首個(gè)根治HCV的國(guó)家。
活躍于捷克的歐洲跨界媒體機(jī)構(gòu)Alana / Euromedia為AEHVE策劃了活動(dòng)#hepCityFree，主題即為一場(chǎng)主題城市領(lǐng)導(dǎo)西班牙全國(guó)消除丙型肝炎、進(jìn)行斗爭(zhēng)的運(yùn)動(dòng)，在實(shí)現(xiàn)AEHVE的理想目標(biāo)的同時(shí)，將西班牙作為定點(diǎn)試驗(yàn)對(duì)象，打造符合世界衛(wèi)生組織為發(fā)達(dá)國(guó)家設(shè)定的健康目標(biāo)。
#hepCityFree活動(dòng)主題設(shè)定，到2030年，西班牙的丙型肝炎傳播將減少90%，相關(guān)死亡率降低65%，一如國(guó)際生態(tài)社會(huì)議定書(shū)《巴黎宣言》中規(guī)定的“艾滋病毒快速通道”運(yùn)動(dòng)主旨，將HCV及其影響在短時(shí)間內(nèi)降低到最小。
Euromedia全面制定了#hepCityFree活動(dòng)的計(jì)劃：創(chuàng)建AEHVE企業(yè)標(biāo)識(shí)元素（見(jiàn)下圖），在科學(xué)和相關(guān)技術(shù)支持下制定該計(jì)劃的承諾，協(xié)調(diào)與市議會(huì)的關(guān)系，建立有力聯(lián)系，在每個(gè)城市創(chuàng)建、協(xié)調(diào)工作團(tuán)隊(duì)，在媒體和社交網(wǎng)絡(luò)中有計(jì)劃地傳播活動(dòng)成果，召開(kāi)全民會(huì)議，推動(dòng)市議會(huì)的支持可見(jiàn)化，以及協(xié)調(diào)世界衛(wèi)生組織等國(guó)際實(shí)體對(duì)該計(jì)劃的助力關(guān)系。
#hepCityFree is a movement for cities to lead the fight for elimination of hepatitis C in Spain, with the aim of becoming the first great country free of HCV, in line with the objectives set by the WHO for developed countries. A 90% reduction in transmission and 65% reduction in HCV-associated mortality by 2030. It is inspired by the FastTrack HIV movement (Paris Declaration).
Euromedia develops the program in full: creation of its corporate identity elements, e laboration of the commitments of the program with scientific and technical support, relationship with the city councils, creation and coordination of the teams of work in each city, program of dissemination in the media and social networks of the results, meetings to make visible the support of mayors and relations with entities such as WHO for the program.
